LISBET TONNER

I am a creative director with more than 15 years of experience in the creative industry. I have held senior positions at Nokia and Microsoft, where I headed up an in-house design team, delivering brand and design projects across the business, from events and exhibitions, to books and digital solutions.

At Nokia, then at Microsoft, I successfully managed a team of designers with a broad range of skills from motion graphics, spatial design, typography, graphic design, to digital and interactive design. Within my role, I was responsible for delivering large scale, integrated design projects with a strong focus on events and design exhibitions, working closely with Product Marketing, Brand and Sales & Retail teams.

I managed relationships with stakeholders and business owners and acted as a brand guardian for the business to ensure executions were aligned to the overall brand strategy. I took an active role in creative leadership on all projects, from shaping the brief through to final delivery and its global execution.

I have an extensive experience working with visual applications across customer environments, I have a hands on and in-depth knowledge of all stages of a creative process. I am passionate about design, and strive to create the most effective and meaningful solutions, applying strategic thinking and visual craft to deliver goals.

Currently I am working as a creative brand adviser, and the past academic year I have been a visiting lecturer, running a series of studio workshops for Interior and Spatial Design at Chelsea College of Art, University of the Arts London.

ACHIEVEMENTS
With a creative, analytic and honest approach to design and branding, I have delivered projects with high visual impact, deeply rooted in the core of the brand. My projects have helped integrate Nokia back into the global design conversation, and have proved successful in increasing awareness and consumer engagement with the Windows Phone platform. 

Twenty–Six Characters — A book in celebration of the Nokia Pure typeface. Clio award winning and featured on several influential blogs.
Emulator — Demo introducing Windows 8.1 / 10. Increased the time consumers spent getting familiar with the Windows Phone platform. 
Product Display — Exhibition design, putting the product at heart. Transportable and flexible solution to display the Nokia / Microsoft phones’ portfolio at global design events and product launches. 

EMPLOYMENT

Microsoft Phones Design / Nokia Design — Brand Experience Design
Senior Design Manager
August 2010 to August 2015

• Creative leadership; elevating ‘brand’ in design channels, primarily through spatial presence and brand participation at international events.
• Delivering multiple international events and projects, working with local agencies and non–profit organisations.
• Defining and outlining design projects with stakeholders. Identifying targets and criteria for success.
• Overseeing all creative work, delivering suites of brand assets forming coherent brand experiences. Responsible for creative direction, and final execution of all projects.
• Building and managing design team, all aspects of people management, including goals and reviews. Managing workflow, schedules, resource and budgets. Identifying, hiring external resource and managing quality of deliverables.
• Leading team through changing environment.
• Brand guardian for Marketing and Sales, when delivering in–market consumer facing work.

__________

Nokia Design — Visual Communication
Creative Lead
June 2007 to August 2010

• Leading multi–disciplinary teams, executing projects, from concept to final product, delivering brand guidance to Marketing and Brand.
• Creative lead on brand development projects for Nokia Brand studio. Used as high–level creative briefing material for agencies.
• Building a design led culture, establishing design best practices across all deliveries.
• Liaising with senior stakeholders and business owners for project development and sign off.

__________

Nokia Design — Visual Communication
Motion Graphic Designer
February 2006 to June 2007
__________

Freelance
Motion Graphic Designer
January to December 2005
__________

DR (Denmark's national broadcast house)
Motion Graphic Designer
Dec 2003 to Dec 2004
__________

EIKILL/TONNER
Designer and owner
September 1999 to December 2003

EDUCATION

Graphic Design — Bachelor of Arts (HONS)
Central Saint Martins College of Art and Design
1995 to 1998, London, UK

LEADERSHIP TRAINING

Leadership Excellence — Leadership and coaching. London 2013
License to lead — Leadership and management skills. New York 2011
Assertiveness — Assertiveness and influencing skills. Helsinki 2010

AWARDS AND FEATURES

Clio Gold Award
In Book at the D&AD Awards
Certificate of Typographic Excellence in Print by the Type Directors Club New York
Silver Cube Award by the Art Directors Club New York
Shortlisted for Design Week Awards, Editorial Design category
Featured in Brand Spaces, Branded Architecture and the Future of Retail Design, Gestalten 2013